Google vs Facebook both are the popular names in digital advertising world and billions of people use these on daily basis. Many people have read about Google and Facebook but they are still confused about these two platforms that which one is better for advertising. In this article we have discussed all the important features of Facebook and Google that will help you to decide which one is best for your brand or business’s advertising.
Both these offer a huge benefits to the advertising world and billions of people are connected to business through these platforms but those who are willing to focus on one or who only have the budget to use one of these then there are a few things one should consider. Facebook Ads vs. Google Ads: Comparison Chart If you are looking forward to know which ad platform is better for your business, we have gathered information and after reading this it would be you can easily make your decision: What are Facebook Ads One of the most powerful platforms of social media is Facebook, having over more than 1.5 Billion people around the globe who use it for business whether small or large. What Facebook do is, the Facebook Ads manager tool create and run a campaigns to reach the increase number of audience based on their profile data and location. It also allows you to choose between the networks like Facebook, Instagram, Twitter, messenger for running your Ads and devices either mobile or laptop. It also helps to track and analyze the ads campaigns performance and your business needs. Facebook adds
What are Google Ads? Google Ads is an advertising platform that is paid and works on an auction system. Whenever the users searches a keyword the “auction system” takes place. You have to maintain high quality score and optimize the bid amount for better Ads positioning. Another thing you should know is for every click on your Ads you have to pay for that which is why it is called Pay per Click PPC. Goggle Ads are considered as one of the best to increase traffic to your website. Google Ads
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