SEO and PPC
One of the major differences between Search Engine Optimization (SEO) and Pay Per Click (PPC) is the traffic that comes from SEO (organic) is free while traffic that comes from PPC is not free, you have to pay a cost for per click. SEO and PPC both are part of Search Engine Marketing. SEM is one of the tools, it is used as part of overall Internet Marketing campaign. Position
Cost It is already mentioned above that SEO traffic is free and PPC is paid. Its cost is indirect. It is totally true, you will know that it needs a lot of effort and hard work to get free traffic from search engine. The struggle is high for almost every keyword and you should have to build the best and high quality website and a great SEO plan in order to get on the top.
Conversion
When you have a high converting product, prefer to use PPC and consider using SEO when you have a less budget for spending on advertising. SEO takes time but the results are in some cases are ongoing while with PPC traffic will also stops when you stop paying for clicks. In many cases, SEO and PPC work best when they come together. For more information about SEO and PPC do visit Ion Advertisement
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