Before talking about the principles of graphic design, firstly you should know what actually graphic design is? Well Graphic design is a skill where the experts use visual content for communication or convening the message. It has become the most popular in designs world and plays a vital role in displaying skill sets and creating a brand building.
Graphic Design is one of the basic skills, encompassed of rules and principles. When these rules and principles are implemented then they definitely will uplift your design skills. The top seven basic principles of graphic designs to be followed are discussed below: 1. Balance First step is balancing which includes sharing the elements of the graphic design like the images, shapes, text, and color of a design equally using a definite layout. Brighter colors, larger designs and thicker lines more visual weight as compared to lighter colors, smaller designs and thinner lines. Designers have choice between a balanced (stable) design and off-balanced (dynamic) design. In Graphic designs balance has three types: Symmetrical, Asymmetrical and Radial. 2. Proximity it refers to the collection of related items together and they visually show that they’re associated. This association is the important thing among the visual elements in the graphics. It generates organization within your graphic and when a graphic is organized appropriately then the provided information can be remembered more easily. Proximity makes white space more organized appealing, and more balanced 3. Alignment Every design element in graphics should be visually aligned to something else. Alignment is very important and helps to decide a unified visual connection between texts, shapes and images. It provides the balance of each elements compares their proportion. 4. HierarchyHierarchy creates a path for eyes to move around the page, it has a control over how the viewer consumes graphics. At first, people can see the most dominant feature of your graphic, then move to the next, and next until they’ve looked over the entire graphics. It is helpful for creating a focus on a particular element. Hierarchy can be attained by:
5. Repetition Repetition is another important element of designs, especially for branding purpose. It creates a measure and strengthens the overall design by binding together elements such as logo and color palette. Repeating the elements like fonts, colors, images help to make the design familiar to viewers. 6. Contrast It shows a difference between the two design elements. The famous kind of contrast are dark vs. light, modern vs. old-fashioned, large vs. small, etc. Contrast help the people to pay attention to the key elements, confirming each side is clear. 7. Negative Space When the space is blank, that means the area between or around the elements. It is known as the ‘negative space’. Negative space helps to create a shape and highlight the important modules of the design. These are the seven basic principles that would help those who want to make a creative and visual content using graphic design.
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