TikTok was created in China in 2016 by the name called Douyin in Chinese, which means shaking sound and launched its international version namely TikTok for rest of the world. It has reached more than 500 million active monthly users all over the world. In titktok users share their short videos by lip synching to other videos. Most of the videos are 15 sec long but now you can create 1 to 3 minutes long videos as well. There are no longer only music on Tiktok, now people share their ideas, creativity, talent, crafts, cooking skills, makeup, travel diaries and many more on Tiktok. People have shared their original and creative content and became influencers having millions of followers. It is one of the most fast growing app, and done a great job in a short span of time. She record says that this app has been downloaded over 660 million times in one year which has made it fourth of most downloaded apps in the world. At the initial stage 50 % of Tiktok users younger generation under 25, now days people of every age are using it not for their personal use but for marketing, business o promoting their products and skills. If you have a business or planning to start a business, TikTok marketing would be the best choice for your business. We will let you know why you should prefer Tiktok for your brand. By using Tiktok marketing you can make your brand very successful and fast growing. Tiktok marketing. Most of the people think that tiktok is a platform for young users and they have not yet figured out that how it works as a successful marketing tool. One of the benefits is the low business competition and you can reach a large amount of people even having a low budget, but now it is attracting people of every age and coming days would be challenging. How it works The videos on TikTok or 15 seconds to 60 seconds long. People can add background voice, editing effects etc. to their videos. The most challenging yet difficult part is working out to figure out how to create a type of content that attract the users. If you win to impress the users they will follow you, make their selves alert for your notifications and engage on your videos. When it comes for Engagement it has beaten all the other platforms. It will make things easier for you and you can use it as a marketing channel. Create interesting content First you should keep in mind about your content and your targeted audience. Use relevant ideas and suggestions, which work as a source of inspiration for your audience. You can also go for humor and some creative content, try to make it more engaging add a background music and subtitles to your video so that people will enjoy and learn something from your account. It will built their interest. Use of hashtags By using an accurate and trending hashtag you will promote you videos and can reach to a huge number of audience. The Hashtags has no limit but the captions are limited to 100 characters you can’t exceed the limit. Focus on to use 3, 4 more relevant and trending hashtags and also write an appealing description. TikTok Ads Another best way to grow your business on TikTok is Ads. The major benefits of TikTok ads is you will not be needing to spend a lot of time building an organic audience. You will need to set up an ad campaign, and you’ll reach your audience even within 24 hours. There are five kind of ad products which TikTok offers :
Partnership with others Be a partner with the people who already have a huge number of followers on TikTok. Send them a message and ask them if they are willing to accept this partnership. It has many benefits. For more updates visit Icon Advertising.
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Google vs Facebook both are the popular names in digital advertising world and billions of people use these on daily basis. Many people have read about Google and Facebook but they are still confused about these two platforms that which one is better for advertising. In this article we have discussed all the important features of Facebook and Google that will help you to decide which one is best for your brand or business’s advertising.
Both these offer a huge benefits to the advertising world and billions of people are connected to business through these platforms but those who are willing to focus on one or who only have the budget to use one of these then there are a few things one should consider. Facebook Ads vs. Google Ads: Comparison Chart If you are looking forward to know which ad platform is better for your business, we have gathered information and after reading this it would be you can easily make your decision: What are Facebook Ads One of the most powerful platforms of social media is Facebook, having over more than 1.5 Billion people around the globe who use it for business whether small or large. What Facebook do is, the Facebook Ads manager tool create and run a campaigns to reach the increase number of audience based on their profile data and location. It also allows you to choose between the networks like Facebook, Instagram, Twitter, messenger for running your Ads and devices either mobile or laptop. It also helps to track and analyze the ads campaigns performance and your business needs. Facebook adds
What are Google Ads? Google Ads is an advertising platform that is paid and works on an auction system. Whenever the users searches a keyword the “auction system” takes place. You have to maintain high quality score and optimize the bid amount for better Ads positioning. Another thing you should know is for every click on your Ads you have to pay for that which is why it is called Pay per Click PPC. Goggle Ads are considered as one of the best to increase traffic to your website. Google Ads
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