Google vs Facebook both are the popular names in digital advertising world and billions of people use these on daily basis. Many people have read about Google and Facebook but they are still confused about these two platforms that which one is better for advertising. In this article we have discussed all the important features of Facebook and Google that will help you to decide which one is best for your brand or business’s advertising.
Both these offer a huge benefits to the advertising world and billions of people are connected to business through these platforms but those who are willing to focus on one or who only have the budget to use one of these then there are a few things one should consider. Facebook Ads vs. Google Ads: Comparison Chart If you are looking forward to know which ad platform is better for your business, we have gathered information and after reading this it would be you can easily make your decision: What are Facebook Ads One of the most powerful platforms of social media is Facebook, having over more than 1.5 Billion people around the globe who use it for business whether small or large. What Facebook do is, the Facebook Ads manager tool create and run a campaigns to reach the increase number of audience based on their profile data and location. It also allows you to choose between the networks like Facebook, Instagram, Twitter, messenger for running your Ads and devices either mobile or laptop. It also helps to track and analyze the ads campaigns performance and your business needs. Facebook adds
What are Google Ads? Google Ads is an advertising platform that is paid and works on an auction system. Whenever the users searches a keyword the “auction system” takes place. You have to maintain high quality score and optimize the bid amount for better Ads positioning. Another thing you should know is for every click on your Ads you have to pay for that which is why it is called Pay per Click PPC. Goggle Ads are considered as one of the best to increase traffic to your website. Google Ads
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In today’s world Internet has brought most drastic change in marketing, business over all in the life style of people. . It has changed the way of communication, excess, the procedure of marketing, and advertising in businesses. Now there are no limits in digital advertising and marketing. Internet has made life easier for all. Now it totally depends on you if you choose a right platform and can interact in the right way, no one can stop you achieving our goals.
One of the most popular application of internet world is Instagram. It has more than 1billion users and almost 500 to 600 million daily users. Due to its immense use and rapid growth popularity many Businesses have started to use this platform. And almost 90% of all top brands in the world, have an Instagram account. According to small well-known brands in the world there are a lot of methods to make sales, to advertise products through Instagram. The major benefits of Instagram advertising are as under 1. Purchasing Power It is to be said that over ⅓ of Instagram users using the sales power that Instagram holds have used it to purchase online products. After looking at an Instagram advertising post up to 75% of Instagram users visit a website. Most of the business owners are determined for sales. So for you It is very important to know that what you are investing in, is this investment is worthy enough to provide a return to your investment, would it benefit you or not. Using Instagam post you any business can sponsor an advertisement by paying them and it will reach to a wide range of audience. 70 to 75% users take actions on the ads and purchase products. 2. Brand-Follower Relationships Being an organic platform is one of the benefits of Instagram. You can see a huge engagement on your posts even without paying for it. Out any cost you can build a good relation with your followers and the users. It is said the engagement rate of Instagram is 10 times bigger than facebook and 80 times higher than twitter. So using this app for your business you can flourish without any cost. 3. Visual Appeal Instagram differentiates itself from all other social media platforms by being a photo-centric, a photo or video-centric platform lets your followers to remember your brand and its product in a better way. Instagram is composed of photos and videos, by the addition of captions but the text is not mandatory unlike other social media sites. This is beneficial for the business because most prefer visuals it is to be said that people remember more of what they see than what they read or hear. 4. Coordination with Other Marketing platforms Another benefits of Instagram is, it allows you to take all of the information and data you collected from it and use it in all of your other marketing sites. All the data can be retargeted on other like Facebook, Google, etc. You can even use your Instagram posts to promote other marketing platforms you are having. It would help you to extend the reach of that that platforms and enables your followers to check your brand presence on other platforms. For more information you should consider to visit Icon Advertising which will definitely help you. SEO and PPC
One of the major differences between Search Engine Optimization (SEO) and Pay Per Click (PPC) is the traffic that comes from SEO (organic) is free while traffic that comes from PPC is not free, you have to pay a cost for per click. SEO and PPC both are part of Search Engine Marketing. SEM is one of the tools, it is used as part of overall Internet Marketing campaign. Position
Cost It is already mentioned above that SEO traffic is free and PPC is paid. Its cost is indirect. It is totally true, you will know that it needs a lot of effort and hard work to get free traffic from search engine. The struggle is high for almost every keyword and you should have to build the best and high quality website and a great SEO plan in order to get on the top.
Conversion
When you have a high converting product, prefer to use PPC and consider using SEO when you have a less budget for spending on advertising. SEO takes time but the results are in some cases are ongoing while with PPC traffic will also stops when you stop paying for clicks. In many cases, SEO and PPC work best when they come together. For more information about SEO and PPC do visit Ion Advertisement Instagram
Instagram is the second most used network in the world after Facebook. The popular social network gets over more than one billion active monthly users and 450 to 500 million daily Instagram Stories. Since its creation till now, it has rapidly grown into the best social media platform for photos sharing. Nowadays everyone is on social media. People use it for at least 53 minutes to one hour per day. There are 1 billion active users on instagram and there are almost 140 million. Instagram users from United States of America and about 7o% of US businesses use it. The reports say that 90% of Instagram followers follow some businesses, and 1 billion active users on Instagram and 83 % users have found new services on this social media app and the age group of Intsragram users are mostly from age 18 to 50. From the above report, it is cleared that Instagram it is a global platform that allows brands to civilize their content it is not a platform which rely only on personal use but it is a global platform that allows brands to civilize their content, showcase products, show new talent and inspiration to the audience. The users are not only active on instagram but the engaged too About 55% of the active users visit it daily, and spend at least 5 to 6 hours per week browsing, exploring and interacting with friends and different kind of brands. This is how every month, more than100 million people on Instagram engage with shopping content. It helps you to promote your product in an authentic way without tough selling to the people. There are also a huge number of influencers with a large amount of followers on Instagram. And using the right strategies, you can become an influential brand, too. For that you need to post the most accurate and right kind of content to stay relevant to your current followers and for the new ones. But it is also very hard to get the ideas that which kind of posts work best to keep your audience on the track and for growing your audience. There are some marketing tips which can teach you how to become an expert Instagram marketer. 1. Business Profile First of all be sure that you have an Instagram Business Account. Before you start to think about your Instagram marketing plan. It is very easy and takes few second to switch the current profile to business account. Go to setting and click the switch to business profile and here your accounts becomes a business profile. It has many benefits like people can contact you by clicking the contact button, you will not be needing Facebook’s advertising tools to publish Instagram adds, you can also see the reach on your posts and contents by insights. 2. Instagram Marketing Tools for free You can also see the reach on your posts and contents by insights. With the help of Insights, you can check statistics like impressions, engagement, people who reach your account, and how many people have shared your posts and many more. You will also get to know the active hours, age, gender and place of living of your followers. 3. Product teasers You can sell products by posting product teasers on Instagram. The brand offers up to 50 to 90% off discount, shows some of the items from your photos are available for purchasing. if the posts gets thousands of likes, that would be considered as a huge thing in the advertising world. 4. Sponsored Ads Many brands sponsors influencers and most followed people on Instagram. They promote their photos to anyone that is more relevant to their target audience to rise their reach more than ever before. They showcase just one sponsored ad or multiple ads. 5. Partnership with Influencers If you want to grow rapidly, the fastest way is influencers, yes those who already have a huge number of audience with a large following. Instagram users like high-quality content. Create visuals that inspire your audience with interesting information in a unique way. Add entertaining captions to your esthetic pictures. For more information and guidance to visit icon advertising. What is SEO? SEO is an abbreviation for Search Engine Optimization. It is the process which improves your sites visibility, when people search for products, if your page has the better visibility in search result then your page would catch attention and more people would be attracted towards your business. Over the past few years the search results have been developing and evolving to give people more direct answers and information in order to keep the users on the results page instead of letting them move to other websites. Work procedure of SEO Search engines use bots on the web that go from site to site, collect information about those pages and put them in an index, to help you find exactly what you’re looking for at the time. Taking into an account more than hundreds of ranking factors or signals, algorithms examine pages in the index. So to determine the order pages should appear in the search results for a given query. The search algorithms are designed to, authoritative pages and provide users with a well-organized search experience, optimizes your site and content with these factors that can help your pages flourish higher in the search results. Types of SEO • Off page • On page Off-page SEO Off-page SEO is used for indirect SEO-related actions, which improves the site on the net that occur away from supposed site. Off-page SEO covers all the SEO activities that take place outside of the borders of the website. Most of the people subordinate link building with off-page SEO. On of the best off-page SEOs is Link building, and there are lists of other things you can do off the website to increase its rank. It is also used in promotion methods, such as social media marketing, blogging, website design etc. Off-page SEO focuses on the popularity of your site how popular your site is. Some of the techniques used in off page SEO • Influencer Outreach. • Contribute as Guest Author. • Social Media Engagement. • Social Bookmarking Sites. • Article Submission On page SEO On-page SEO is used to optimize web pages in order to increase the rank and earn more appropriate and natural traffic in search engines. In search engine optimization, like Google and Bing etc. on-page optimization raises to a feature that has an effect on your website and web pages listing in the natural search results. On page SEO provides an ideal and relevant content, better keyword selection. It puts keyword on correct places and gives appropriate title for every pages etc. On-page SEO focuses at what your site is all about. Some of the technique which are used in on page SEO • Publish excellent content. • Optimize page titles and descriptions. • Optimize page content. • Headings and content formatting. • SEO Images and other elements. • URL optimization. • Links internal and external. PPC stands for pay-per-click. PPC is a model of internet marketing and online advertising where the advertisers pay publishers for each time when their ad is clicked. By this a way you can buy visits to your site, instead of trying to “earn” those visits naturally.
PPC is recognized as the cost-per-click (CPC) model. PPC ads have different types, but one of the most common types is the paid search ad. The search engines like Google and social networks Facebook, Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising and offer pay per click. The pay-per-click model is mainly depends upon the keywords. For example, in search engines, online ads, sponsored links only appear when the searched keyword is related to the product or service being advertised. One of the main reasons that companies those depend on pay per click advertising model search for the most accurate keywords for their products. Investing in most relevant keywords can lead to higher number of clicks and higher earnings. The PPC model is considered to be helpful for both advertisers and publishers. This model is most beneficial and profitable for the advertisers because it can easily provide opportunities for those who are looking for the most related content. An advertiser is allowed by a well-designed PPC advertiser to save a significant amount of money because each click from the person grows the cost of the click waged to a publisher. The pay-per-click model provides a main income stream for the publishers. As Google and Facebook, provide free services to the people (free web searches and social networking). By using online advertising, mainly the PPC model online companies are able to control their free products. 1. Decision making, if PPC is fine option for your business: PPC is an actual choice if you want to reach people who are actively searching for the items related to your business. If you decide to create a PPC campaign your budget will be determined by your audience, competitors and the sort of products/services. To decide if PPC is a good fit for your business you will need to evaluate whether you can afford to be involved or not. Do you want to increase your organic and natural each and do you have a specific budget for paid advertising. If you have a budget, it is best to spent that budget on PPC . 2. Choosing Google PPC Option for Your Strategy: Why Choose Google Ad words? Which help your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. Google Ad words helps you get your business found by your target audience who search for specific terms related to your brand, products and content displaying them at the top and right-hand side of Google’s search engines. At first you have to search for the benefits to help you decide if Ad words is capable of helping you to reach your ideal audience and your digital marketing objectives. Pay-Per-Click Models There are two types in which using the flat-rate model or the bid-based model the Pay-Per-Click rates are determined • Flat-rate model In the flat rate model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. • Bid-based model In the bid-based model, each advertiser makes a bid with a maximum amount of money they are keen to pay for an advertising. Then, a publisher undertakes a sale using automatic tools. An auction is run whenever someone click the ad spot. To know more about PPC you can visit icon-ad that is the Best digital Marketing Agency in Dubai A rapid growth of modern technology has changed the entire world. Life has become too advanced and because of new inventions, people became one kind of the machine oriented and the reason is technology that has changed our mind and habit. The most implausible invention of the present era is the social media, and among all social media, Facebook is the most widespread platform to keep in touch with people all around the globe.
You can use Facebook for your personal purpose and professional benefits as well as it is the fast growing platform which can make you introduce with anyone in the remote area of the world. People who are aware of Facebook know very well about the value of this social app as it helps to do the digital marketing and through this, you can reach to everyone who is using Facebook. You can get connected to different people on Facebook. You can easily present your product to the people, if that is a thing of their interest and they liked it, they will buy your product or service. People can ask about your survive and product through Facebook and its your chance to give the satisfactory response. Once a person is satisfied with your service or product, he or she will recommend others to purchase your service or product. So you should keep in mind that it is the first stage of digital marketing where you are mainly introducing your product and company and your primary interest and responsibility should be satisfying the first customer. If they once satisfied, they will build trust on your company and products. If you are willing to be in the market for a longer period, you must trust on the marketing system and it can happen only through the social media, Facebook. As you already know people have addiction of Facebook People keep their eyes on Facebook every day. There are a lot of people who are gathering themselves and sharing several things. 1. Making Your Facebook a Business Page A Facebook page is an ideal free marketing tool for businesses. The pages allow businesses to notice themselves not only through products listening or services but also by sharing links, images, and posts on a page. 2. Classic Ads on Facebook Advertising Facebook suggests its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These ads are called as Facebook Marketplace Ads. They are consists of an image, headline and a click link to Facebook page, a Facebook app, or an outside website. 3. Facebook Contests hosting Running Facebook contests, or promotions is another Facebook marketing approach that can increase fans and awareness. Facebook contests can’t be hosted through Facebook itself (it means one can’t ask for likes as entries, write answers in the comments, etc.) Businesses must use a third-party app for generating their Facebook contest, then direct users to the app from their Facebook page. 4. Promoted Posts on Facebook The post which are promoted through Facebook let Facebook page owners to reach a higher number of users and increase their reach and impressions on the posts. It is obvious that Facebook is one of the best advertising platforms. If you want to get the most out of Facebook marketing then reach out to Icon advertising today. If you are using advertising services in 2021 then you are missing a lot. It is the basic need of all types of businesses. The very first step before choosing advertising agency is to look that what are your advertising needs and what are your abilities whether that particular advertising agency fulfill your requirements or not. You simply just consider yourself that how much potential you have to fit in that advertising agency.
Then after that you should think about the services you want. Before you choose any agency just think about the reason you are hiring them. Be sure that whether you want a few or small marketing scale or you need and extensive or large marketing scale. Few or small marketing scales produce stuffs like postcards and sales letters. You do not need any full scale advertising agency because it is a small scale advertising agency. So for this you can simply choose a freelance graphic designer or writer. But if you need a large scale marketing which ranges from print aids to other higher aids then you definitely choose an agency. This step is the most important step after making your mind clear about the marketing scale then go for what kind of agency to you really need? Some agencies s focus on few things while some focus on others be very accurate and choose those agencies which fits into your category. You should try to match your agency or company with those whom you are hiring. If you have a small business then try to select a small agency. If you higher any smaller agency, it will have other benefits also. For example you will get the excess to meet the employs and even the boss or the head even personally while in a large scale agency you will never have this chance. Your excess will be very limited there. But if you own an agency which is of a large scale then it would be better for you to choose the larger scale agencies. There will be other opportunities for you. When you are done with selecting your agency the next step is considering your budget. If you hire a large agency then be ready for their fees, their fees may exceed your budget. It will be difficult for you if you hire them then you will be able to get their limited services so better you should hire smaller and comprehensive agencies. If you have no budget issue then you should choose the larger agency. You can also go and visit the agency in order to observe the employees and their agency. You will get to know about their potential of working. It would be easier for you to decide whether you will comfortable here or not. Choosing an employ is also very important part. You should decide whether you are comfortable with the people of your own community like local people are other people. If you have a small scale then you will be doing a very limited work. For this it will be better if you hire people from your own locality but it depends if you are comfortable with the talented people out of your community it be more beneficial for your agency. If you are looking for reliable marketing agency then hire Icon Advertising in Dubai. We specialize in bringing graphics to life:
If you are are a business owner then definitely you know the importance of a good design. Dubai graphic designing companies are not exclusively an association but also a potent agency and we are specialized in creating ground-breaking, crunchy, pulsating and HD photo quality graphics designs having potential to bring our clients vision to life. We’re mindful of the element that an image voices a tons of lyrics. Graphic metaphors express bulks and often transport extra than a slice of script. , we are a resourceful agency which is expert not only in explicit art and HTML, but also in graphics and receptive design with competitive prices. What do we offer you?
We offer this service in various ways e.g.
Client’s need is what we look for: We honorably consider our client’s vision and propose upgraded quality prints as per their professional needs and demands. A decent design is an ultimate chunk of fashioning graphics and imprinting. Therefore, we have faith in that it is vigorous to encompass you all the way through the progression not solitary to retain you rationalized but similarly to be dependably in streak with your requirements and penalty area. This technique make more efficient the method as we, as companions, exertion in the direction of the concluding merchandise. We craft innumerable bunch of logos and catalog graphic projects for you to pick from. Whether it is generating a trademark stratagem from scuff or a comprehensive renovate of your firm with an innovative insignia and enterprise pamphlet, we will take care of your graphic design necessities for you. To be remembered is the most important thing for any existing agency and in order to be unforgettable, it has to be recognized differently among others. We are having a strong brand that will give your business a momentum. We seek for a little tiny diamond that makes your brand remarkable. We deliver extensive researches and creative communication that drives the product mentally and emotionally desirable enough to invest in. Our goal is to perform to make the products as exclusive and as unique as the clients we serve.
With the burning passion and intact vision, your products are sure to have immense importance and significance. We get occupied in various projects to show the wide connection in managing the constant engagements. We set forth the matchless designs and develop the tasks that make the product or the agency exclusively unique. Content production and strategy: More than ever, keep in mind that the content strategy is a very challenging sea of compound theories and various notions, which all try to convey the message that is grasped and embraced by the viewers. Dubai advertising agency embraces these challenges and move forward in every aspect of content including the analysis, production, management, evaluation and creative communication, to achieve the success and leave an indelible mark in the minds and to some extent, affects the views and behavior of the audience towards the product More about Dubai’s advertising agency… Being precise to client’s need determines you success in the middle of a wildfire spreading in the extent of innovation. Build a remarkable image which your clients would not just appreciate but trust by exercising a unique strategy in establishing the effective and strong foundations of business, and by creating clear path in conveying a message. Put a standard that could make stronger the relationship between the commerce and your clients and develop a scheme that could change and improve the future as how you vision your business and your aims as one. We also effort in making your audience, followers and clients be emotionally tangled with you instead of just grabbing their attention on seasonal basis. For us, every single project is made with a great care and will be exclusively unique. In the vision of huge amount of work and difficulty involved as a part, our production is based on unfading passion and devotion for the social enterprise and perfects each unique task to every series of detail. Our job: Our job is to be friend codes, numbers letters to deliver the piece of work from a timeless design to a fast and easy yet secured monitoring and maintenance. We also collaborate to establish the good foundation for the future and not just to establish immediate and temporary needs. Our team: Our team builds the connections and initiates a partnership that ensures the golden quality of masterpieces we produce, where the involvement of a positive outlook is extremely observed and schemed. With the vigilant selection process, we bring impact and real-time outcome that can compete to local and global realm. Icon Advertising Agency in Dubai is the most trusted company for all types of online and offline marketing. |
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