Social media is an ideal place for beauty brands in current time, printed magazines and TV ads have turned into the things of past. Now Beauty brands can’t survive without a broad social media strategy. It’s where the audience actively appear regularly and shares their thoughts on your products. Making a social media strategy for beauty brand is complicated because you have to stand out against the competition, but you also want to avoid the negative kind of controversy. The competition is tough and needs hard work and unique strategies. You have to plan a precise strategy that fulfills your audience, goals, and brand’s purpose on each platform. Many of the social media platforms focus on images and videos which is perfect to show their makeup and beauty products. Most of brands launching today already have an established following.
Here are some of the important Social media strategies for beauty brands: 1. User-Generated Content Social media platforms are made for sharing user-generated content. This is the main reason personal pages gets more and better engagement than branded pages. Search for your brand on different social media platforms to know if people using your products and find hashtags. If you found the best representatives of your products ask their permission for sharing their content on your brand’s page with credit. Offer to free products in exchange for using their content. People have the idea you share their content because you want to boost sales, so it’s a humble gesture to offer something in exchange. 2. Share Simple Video Tutorials Social media platforms are the perfect places to share helpful tutorials with your customers. For example Scan Instagram hashtags to see the different ways people are using your product. Reflect other complex application techniques like facial contouring, and pigment-based makeups that customers might be hesitant. Try to include relevant tutorials for different audiences too like people with too fair or dark skin tones. 3. Focus on Clean and pure elements People are more conscious about applying something into their body. That’s why beauty brands should use their social media presence to show people what type of clean elements they use in products. Make infographics explaining how different natural ingredients work like vitamin C, and vitamin E and so on. Also guide people by simply explaining which product should be use at certain time, or worn in sunlight and which ingredients shouldn’t be mixed. This is how they will get the better result from your beauty product. 4: Know your demographics Beauty brands can be successful on social media platforms if they understand their audience, their demographics, interests, and values. Having a firm hold on your audience will help you decide whether you should use the funny side or promote serious issues. It will also help you find out what type of expression should be used on social media. 5: Contests and Giveaways Giveaways and contests must be added in your social strategy because they are the best ways to increase engagements, sales and followers you for beauty brands on social media. Ask your contest winners to share photos and videos while unboxing and using your products when they receive them. You can also ask them to create a tutorial video or series of photos. Direct user-generated content to share on your page. This step might help you to have a new influencer on your hands as well. Always update your post and create a new post for giveaways and contests. 6: Personalized Products and Packages It’s all about personalization nowadays. Most of the Beauty brands are now offering completely personalized products rather than just only unique digital experiences. Allowing customers to create their own unique formulas and color blends can attract more customers towards your beauty brand. 7: Global Audience Social media for beauty brands now ranges global audience as well. Most brands have allowed this and promote content that redirects their audiences. Specifically, customers from some countries who consume tons of high-end beauty products, so it is logical to share photos of them on social media. Carefully study your analytics and customer base and can provide content that reflects them. 8: Connect with Influencers Influencers are of different kinds. It’s really not compulsory to only partner with high level influencers. In fact, partnerships with macro or mega influencers aren’t always beneficial because their audience isn’t super targeted and people already see mega influencers as brands. It would be beneficial if you connect with micro influencers yet having engaged audiences. These were some of the important strategies, there are many more to be considered. Following these steps to remain relevant and relevant will boost your brand’s social media campaign to the next level. To get started with marketing for beauty and fashion brands in Dubai, contact Icon advertising. https://icon-ad.com/ideas/fashion-marketing-agency-dubai-9-benefits-for-brands
0 Comments
Leave a Reply. |
Archives
July 2023
Categories |